Schwarzkopf has named Emmy award-winning actress, platinum recording artist, and advocate Dove Cameron as its new Global Brand Ambassador. This follows the launch of Schwarzkopf’s “What Story Will You Tell?” campaign. 
 
Schwarzkopf has defined this year as the ‘year of the blond’ with its What Story Will You Tell?” campaign that launched on March 5 with Global Brand Ambassador Sofia Vergara and Global Color Ambassador Chris Appleton. 
 
The company now hopes to target a broader audience with its “What Story Will You Tell?” campaign, by tapping into Dove’s film, television, and music career and encouraging those consumers to own and tell their hair story.
 
Chris McClement, Senior Vice President of Marketing at Henkel North America said, 
 
“It has been so exciting to see the response from our alignment with current brand partners, Sofia Vergara and Chris Appleton. And now, we are reaching out to a larger, more diverse audience by joining forces with Dove Cameron. She has gone through an evolution personally, with her career and with her style and we’re thrilled she chose Schwarzkopf to be at the forefront of her hair evolution. Henkel has always been committed to providing high-quality innovations & formulas and we are excited to see what stories Dove helps us to tell in our continued work together.”
 
Cameron has been a long-time fan of Schwarzkopf products. In this new role, she will represent the outcome that clients can expect when they receive a salon service using Schwarzkopf products. Cameron will also talk about how Schwarzkopf’s at-home innovation, Keratin Blonde, helps her to maintain her color.
 
Cameron said, 
 
“My hair journey started when I was only 8 years old when I became obsessed with the power of dyeing my hair and experimenting with identity and character and the control that gives me as an artist. I had a very specific hair color during a very formative time in my life when I started in film and television which became the color that I was known for. My identity has changed a lot as I’ve gotten older and found myself, and hair color has been a big part of being able to claim my identity over and over whenever I feel the need to. Changing my hair color makes me feel renewed, reset, and fresh and Schwarzkopf is the only brand – and blonde – I trust.”

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